Jayda Cheaves Apologizes to Eau Noir Swim for Stolen Design
FASHION / NEWS
In a dramatic turn of events, social media influencer and entrepreneur Jayda Cheaves has issued a public apology to Eau Noir Swim after being accused of stealing one of their swimsuit designs. This controversy unfolded rapidly, igniting conversations across social media about the ethics of design replication in the fashion industry.
The Controversy
The issue came to light when Twitter user @Chelseaaaah_ accused Cheaves of copying a design from Eau Noir Swim, a Black-owned swimwear brand. The tweet, which has since gone viral, highlighted that Jayda had been paid in 2020 to wear and promote Eau Noir's distinctive Flower Bomb bikini. The bikini featured a unique 3D floral design that set it apart in the competitive swimwear market.
@Chelseaaaah_ expressed outrage in her thread, saying, “It’s a shame that my friend worked so hard for business for years just for JAYDA WAYDA TO STEAL HER WHOLE SHIT after she was PAID to wear & post my friend's bikini!! WEIRDO FLEX🥴” She also pointed out that despite tagging Eau Noir Swim in her initial posts, Cheaves had removed the business tag in later promotions of her own brand’s version of the swimsuit.
Jayda's Response
Initially, Jayda responded on Instagram, admitting that the Eau Noir swimsuit had indeed been on her mood board for inspiration. She stated, “Oh it’s NO shade. The girl I promoted back in 2020 was on the mood board for this summer’s swim. That’s what fashion is about remaking and recreating. It’s no shade at all.”
However, the backlash was swift and intense, with many accusing her of undermining the hard work of smaller, Black-owned businesses. Recognizing the gravity of the situation, Jayda issued a more formal apology through a direct message to Eau Noir Swim, which she also shared publicly.
The Apology
In her message, Jayda expressed regret and acknowledged the impact of her actions. She wrote: "Hi, I just want to say that I am very sorry about all of this. I realized you weren’t selling the bikinis anymore since 2021, so I didn’t think it would be a big deal since there’s plenty other brands with that same concept. I definitely understand how this made you feel because I’ve been a victim of things like this before & I’d hate to not go about this the right way without taking the accountability as a Black female business owner as well. I say all that to say I will NOT be selling the swimsuit that was inspired by your company. Wish you and your brand the best and much success. Maybe one day we can collaborate on something even hotter. Xoxo, sorry again."
Community Reactions
The apology has received mixed reactions. While some fans praised Jayda for taking accountability and halting production of the swimsuit, others felt her initial response was dismissive. Social media platforms like Twitter and Instagram have been buzzing with discussions about the incident, reflecting broader concerns about intellectual property and respect within the fashion industry.
Impact on Eau Noir Swim
Eau Noir Swim has seen a resurgence in interest since the controversy erupted. Many supporters have rallied around the brand, emphasizing the importance of supporting small, Black-owned businesses. The designer behind Eau Noir Swim, who launched the brand to support her nursing school education, shared her frustrations but also expressed hope that the situation would ultimately lead to greater awareness and support for her work.
Conclusion
This incident underscores the ongoing challenges faced by small designers in protecting their creations from larger influencers and brands. It also highlights the importance of accountability and integrity in the fashion industry, especially among high-profile influencers.
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